Philippa Tatt – Shouldbepenelope
I got into fashion and designing because I always had ideas of clothes/bags/jewellery/accessories that I wanted to wear but couldn't find them on the high street so I just made them myself. I love people who have an individual sense of style and I wanted to make accessories that they could wear. I did a month’s work experience for ‘Lady Luck Rules OK’ and this really got me into jewellery making.

When I create my jewellery I don't really plan a collection as such, but I have ideas for the type of jewellery I want to make. For example my most recent items are the Russian Doll necklaces and earrings. I knew I wanted to incorporate the Russian Doll motif, it's such a kitsch/novelty item and I've seen lots of fabric with this folky theme recently. I tend to make jewellery that I would wear because I love anything individual and quirky.

The charms I use are mainly vintage as I just love the whole vintage look right now.
Also, a great look a lot of people seem to like is layering up loads of different length/size necklaces. It doesn't matter how plain your outfit is, if you got layers of textures around your neck it makes things more exciting.

My advice to people starting out would be to be determined and don't give up. It's hard at first trying to get noticed, my best advice would be use high quality designs and products, present you designs beautifully, look after your customers and try and get images of your work in as many places as you can (bourgeoisbee/facebook/myspace/fashionspace/give out leaflets/put posters up etc)